Offline by Aerie

Identity & Branding, On-Product Marketing, Art Direction

I was tasked with creating the logo for the new athleticwear line for Aerie, Offline. To escape the endless social media scroll, Offline wants to inspire everyone to get outside and get moving - whether it’s walking the dog or just dancing it out. As a continuation of Aerie’s body positivity movement, Offline isn’t about judgment or guilt - it’s about celebrating the best version of yourself. I felt a great representation for this concept was an energy burst which isn’t perfect but is constantly changing and evolving just like us.

Because sustainability is also a key pillar for both Aerie and Offline, all of the tags
and labels were designed with recycled materials and FSC paper.