Disney approached Dentsu Creative to design a logo and campaign for the grand opening of their newest theme park, World of Frozen, at Hong Kong Disneyland. The logo design draws inspiration from traditional rosemaling, which serves as a cohesive visual motif that weaves the Frozen story throughout the park and beyond. Originally intended solely for the campaign, the logo eventually expanded to appear on merchandise and signage throughout the park.

In addition to the logo, we developed key visuals that highlight the park’s grandeur and beauty, while also showcasing the breathtaking Hong Kong landscape. These visuals feature beloved characters like Elsa, Olaf, and Sven, while also creating a sense of warmth and invitation. The scenes were designed to make guests feel welcomed and to convey the park’s many layers, allowing visitors to truly "let it go" like never before.