I was tasked with designing the logo for Aerie's new athletic wear line, Offline. With a focus on encouraging people to step away from the constant scroll of social media, Offline aims to inspire movement—whether it's walking the dog, dancing, or simply getting outside. Building on Aerie's commitment to body positivity, Offline is about embracing and celebrating your best self, without judgment or guilt. For me, an energy burst perfectly represented this idea—imperfect, ever-changing, and always evolving, just like we are. Rooted in the idea of movement, Offline is about finding what that looks like for you.

Sustainability is also a core value for both Aerie and Offline. To align with that commitment, all tags and labels were crafted from recycled materials and FSC-certified paper.