Subway reached out to us to create an activation for the launch of their new product, Dippers. The concept was inspired by the 11 different sauces customers could choose from to pair with their dippers. This sauce theme was incorporated throughout the entire activation, from signage and merchandise to the hydrodip station, where guests could customize their own items. The activation featured several Instagram-worthy moments, including the "Find the Dip That Hits" signage and fun stick props. I was involved in every stage of the activation, from concept development to design execution.